Herpa Privacy Policy

revised February 6, 2026

Herpa Privacy Policy

revised February 6, 2026

Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy, which can be found below.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the section "Information on the responsible body" in this privacy policy.

How do we collect your data?

Your data is collected, firstly, because you provide it to us. This could include, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some data is collected to ensure the website functions correctly. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other inquiries.

What rights do you have regarding your data?

You have the right to obtain information free of charge at any time regarding the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with regard to this and other questions concerning data protection.

Analysis tools and third-party tools

When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using so-called analytics programs. Detailed information about these analytics programs can be found in the following privacy policy.

Hosting

We host the content of our website with the following provider:

Hetzner

The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter referred to as Hetzner).
For details, please refer to Hetzner's privacy policy: https://www.hetzner.com/de/legal/privacy-policy

The use of Hetzner is based on Article 6(1)(f) GDPR. We have a legitimate interest in ensuring the most reliable presentation of our website possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG.
Consent can be withdrawn at any time.

Order processing

We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract under data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

General information and mandatory disclosures

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally.
This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g., when communicating via email) can have security vulnerabilities.
Complete protection of data against access by third parties is not possible.

Note regarding the responsible body

The responsible body for data processing on this website is:

Herpa Miniaturmodelle GmbH,
Leonrodstr. 46-47,
90599 Dietenhofen, Germany,
Phone: +49 9824 951-00,
Email: herpa@herpa.de

The responsible entity is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you submit a legitimate request for erasure or withdraw your consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the data will be deleted once these grounds cease to apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) GDPR or Article 9(2)(a) GDPR if special categories of data pursuant to Article 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Article 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing additionally takes place on the basis of Section 25(1) of the German Telemedia Act (TMG). You can withdraw your consent at any time. If your data is required for the performance of a contract or for taking steps prior to entering into a contract, we process your data on the basis of Article 6(1)(b) GDPR. Furthermore, we process your data if it is necessary for compliance with a legal obligation, on the basis of Article 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the applicable legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Data Protection Officer

We have appointed a data protection officer.

Herpa Miniaturmodelle GmbH,
Attn: Data Protection Officer,
Leonrodstraße 46-47, 90599 Dietenhofen, Germany,
Email: datenschutz@herpa.de

Recipients of personal data

As part of our business activities, we collaborate with various external parties. This sometimes requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) GDPR, or if another legal basis permits the data transfer. When using data processors, we only transfer our customers' personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.

Right to object to data processing in special cases and to direct marketing (Art. 21 GDPR)

If data processing is based on Article 6(1)(e) or (f) GDPR, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you, including profiling based on those provisions. The respective legal basis for processing is set out in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims (objection pursuant to Article 21(1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing. If you object, your personal data will no longer be processed for direct marketing purposes (objection pursuant to Article 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. This right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller , this will only be done if technically feasible.

Information, correction and deletion

Under applicable law, you have the right to request information, free of charge, about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as the right to rectification or erasure of this data. You can contact us at any time with regard to this and any other questions concerning personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so.
The right to restrict processing exists in the following cases:

• If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. For the duration of the verification process, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you require it for the establishment, exercise or defense of legal claims, you have the right to request restriction of processing of your personal data instead of erasure.
• If you have objected to processing pursuant to Article 21(1) GDPR, a balancing of interests between your interests and ours must be carried out. Until it is determined whose interests prevail, you have the right to restrict the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from being stored – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

Data security

We take technical and organizational security measures to protect your data, which we store and process in our company, against manipulation, loss of confidentiality, destruction and access by unauthorized persons.

Our company's security measures are continuously improved in line with technological developments.

SSL or TLS encryption

SSL/TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to "https://" and by the lock symbol in your browser's address bar.

When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a paid contract, you are obligated to provide us with your payment details (e.g., account number for direct debit), this data is required for payment processing.

Payments via common payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to "https://" and by the padlock symbol in your browser's address bar.

With encrypted communication, your payment details that you transmit to us cannot be read by third parties.

Data collection on this website

Consent with Cookiebot

Our website uses Cookiebot's consent technology to obtain your consent to the storage of certain cookies on your device or the use of certain technologies and to document this in accordance with data protection regulations.
The provider of this technology is Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter "Cookiebot").

When you visit our website, a connection is established to Cookiebot's servers to obtain your consent and other declarations regarding cookie usage. Cookiebot then stores a cookie in your browser to associate your given consent or its revocation with you. The data collected in this way is stored until you request its deletion, delete the Cookiebot cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6(1)(c) GDPR.

Order processing

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information includes:

• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of server request
• IP address

This data will not be combined with other data sources.

This data is collected on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in the technically flawless presentation and optimization of its website – for this purpose, the server log files must be recorded.

Contact form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained; you may withdraw your consent at any time.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.

Inquiries via email, telephone or fax

When you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained; you may withdraw your consent at any time.

The data you send us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular, statutory retention periods – remain unaffected.

Registration on this website

You can register on this website to use additional features. We will only use the data you provide for the purpose of providing the specific offer or service for which you registered. All required information requested during registration must be provided in full. Otherwise, we will reject your registration.

For important changes, such as changes to the scope of services or technically necessary changes, we will use the email address you provided during registration to inform you.

The data entered during registration is processed for the purpose of carrying out the user relationship established by the registration and, if applicable, for initiating further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

Analytics tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking and analytics tools and other technologies into our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It serves solely to manage and deploy the tools integrated through it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on their website. If corresponding consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards.

Further information can be obtained from the provider at the following link:
https://www.dataprivacyframework.gov/participant/5780

Google Analytics

This website uses functions of the web analytics service Google Analytics.
The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user's origin. This data is assigned to the respective user's device. It is not linked to a user ID.

Furthermore, we can use Google Analytics to record your mouse movements, scrolling, and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data and employs machine learning technologies for data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to and stored on a Google server in the USA.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses.
Details can be found here:
https://business.safety.google/adscontrollerterms/sccs/

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards.
Further information can be obtained from the provider at the following link:
https://www.dataprivacyframework.gov/participant/5780

IP anonymization

Google Analytics IP anonymization is activated. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de

For more information on how Google Analytics handles user data, please see Google's privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de

Order processing

We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-Commerce Measurement

This website uses the "E-commerce Measurement" feature of Google Analytics. E-commerce measurement allows the website operator to analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product are collected. This data can be aggregated by Google under a transaction ID that is assigned to the respective user or their device.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record your mouse movements, scrolling, and clicks, among other things. Hotjar can also determine how long you hover your mouse over a specific area. From this information, Hotjar creates heatmaps that show which areas of the website are most frequently viewed by visitors.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels).

Furthermore, Hotjar allows you to collect direct feedback from website visitors. This feature helps improve the website operator's online offerings.

Hotjar uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting).

Where consent has been obtained, the aforementioned service is used exclusively on the basis of Article 6(1)(a) GDPR and Section 25 TDDDG. This consent can be revoked at any time. Where no consent has been obtained, this service is used on the basis of Article 6(1)(f) GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

Disabling Hotjar

If you wish to disable data collection by Hotjar, click on the following link and follow the instructions there:
https://www.hotjar.com/policies/do-not-track/

Please note that Hotjar must be deactivated separately for each browser and each device.

For more information about Hotjar and the data it collects, please see Hotjar's privacy policy at the following link:
https://www.hotjar.com/privacy

Order processing

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analyzing which search terms led to the display of our advertisements and how many advertisements resulted in clicks.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here:
https://policies.google.com/privacy/frameworks
and here:
https://business.safety.google/controllerterms/

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link:
https://www.dataprivacyframework.gov/participant/5780

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognize whether a user has performed certain actions. For example, we can analyze which buttons on our website are clicked most frequently and which products are viewed or purchased most often. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

For more information about Google Conversion Tracking, please see Google's privacy policy:
https://policies.google.com/privacy?hl=de

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link:https://www.dataprivacyframework.gov/participant/5780

Meta-Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel from Meta for conversion tracking. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data is also transferred to the USA and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider's website by clicking on a meta ad. This enables the effectiveness of meta ads to be evaluated for statistical and market research purposes and future advertising campaigns to be optimized.

The data collected is anonymous for us as the operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so a connection to the respective user profile on Facebook or Instagram is possible, and Meta can use the data for its own advertising purposes in accordance with the Meta Data Policy (https://de-de.facebook.com/about/privacy/). This allows Meta to display advertisements on Facebook or Instagram pages and other advertising channels. We, as the website operators, have no influence over this use of the data.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Meta. The processing carried out by Meta after the transfer is not part of the joint responsibility. Our joint obligations have been formalized in a [relevant legal provision].

An agreement on joint processing has been recorded. The text of the agreement can be found at:
https://www.facebook.com/legal/controller_addendum

According to this agreement, we are responsible for providing data protection information when using the Meta tool and for the data protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert your data subject rights (e.g., requests for access) regarding data processed by Facebook or Instagram directly with Meta. If you assert your data subject rights with us, we are obligated to forward them to Meta.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses.
Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum
and here:
https://de-de.facebook.com/help/566994660333381

You can find further information on protecting your privacy in Meta's privacy policy:
https://de-de.facebook.com/about/privacy/

You can also deactivate the "Custom Audiences" remarketing feature in the ad settings at
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
You must be logged in to Facebook to do this.
If you do not have an account with Facebook or Instagram, you can deactivate interest-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards.
Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452

Newsletter data

If you wish to subscribe to the newsletter offered on this website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.

The processing of the data entered in the newsletter registration form is based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of your data, your email address, and its use for sending the newsletter at any time , for example, via the "Unsubscribe" link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of subscribing to our newsletter will be stored by us or our newsletter service provider until you unsubscribe. After you unsubscribe or the purpose for receiving the newsletter no longer applies, your data will be deleted from the newsletter distribution list. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion, based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.

Data that we have stored for other purposes remains unaffected.

After you unsubscribe from our newsletter mailing list, your email address may be stored on a blacklist by us or our newsletter service provider if this is necessary to prevent future mailings. The data on the blacklist will only be used for this purpose and will not be combined with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage on the blacklist is not time-limited. You can object to this storage if your interests outweigh our legitimate interest.

Social Media

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about ourselves.

Please note that user data may be processed outside the European Union. This may pose risks for users, as it could, for example, make it more difficult to enforce their rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on usage patterns and the resulting user interests. These profiles may then be used to display advertisements both within and outside the networks that are presumably tailored to the users' interests. Therefore, cookies are typically stored on users' computers to record their usage patterns and interests. Additionally, user profiles can also store data independent of the devices used by the users (especially if they are members of the respective platforms and logged in).

For a detailed description of the respective processing methods and the options for objecting (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

Instagram

To stay in touch with our customers, prospects, and applicants, we have also set up our own Instagram page. Instagram is an online photo and video sharing service operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as "Facebook"), is responsible for the operation of the network, just as it is for the social network Facebook.

We expressly point out that Facebook stores and uses the data (e.g. IP address, preferences and personal interests (e.g. through hashtags and groups with which a user is connected), behavior on Instagram pages, possibly personal information stored on Instagram, etc.) of users for business purposes.

We have no influence over the processing and further use of this data, as Facebook alone determines its processing. We currently have no way of knowing to what extent, where, and for how long the data is stored, how much it is linked and analyzed, or to whom it is shared. We also have no insight into or influence over deletion periods, i.e., whether and to what extent these periods are observed.

Information from Facebook itself about what information is collected can be found in Facebook's Instagram privacy policy, which can be viewed at https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect.

If you are an Instagram member and logged into your Instagram account, Facebook can associate your visit to our page with your user account.

If you want to prevent Facebook from linking data about your visit to our Instagram page with your member data stored on Instagram, you should...

• Log out of Instagram before each visit to our Instagram page,
• delete the cookies already on the device,
• and close and restart your browser.

However, even after completing these steps, Facebook may still recognize you through so-called unique identifiers, such as device IDs and other identifiers, like those of games, apps or accounts you use, or family device IDs (or other identifiers that are unique to the Facebook company products linked to the same device or account).

You don't need to be an Instagram member to view the content on our Instagram page. However, Facebook collects, stores, and uses data every time you visit our Instagram page.

The moment you visit our Instagram page, your browser establishes a connection to a Facebook server. This may involve the transfer of data to countries outside the European Union.

In any case, regardless of whether you are registered with Instagram or not, your IP address will be transmitted and cookies will be set. If you are an Instagram member and logged into your Instagram user account, Facebook can associate your visit to our site with your user account.

According to Facebook, the cookies used by Instagram serve the purposes of authentication, security, website and product integrity, advertising and measurement, website functionality and services, performance, as well as analysis and research.
Further information can be found in the Instagram Help Center at the following link: https://help.instagram.com/1896641480634370.

If you do not have an Instagram account, you can manage interest-based online advertising via the settings of the European Interactive Digital Advertising Alliance and your mobile device settings. You can also object to the collection and storage of data through the use of Facebook's cookies at any time with effect for the future via the following opt-out link: http://www.youronlinechoices.com/de/praferenzmanagement/.

You can manage your preferences regarding interest-based online advertising via the link above. If you object to interest-based online advertising with a specific provider using the preference manager, this only applies to the specific business data collection via the web browser you are currently using. Preference management is cookie-based. Deleting all browser cookies will also remove the preferences you have set using the preference manager.

You can also configure your browser to prevent Facebook from storing cookies before visiting our Instagram page. Information on how to adjust your browser's cookie settings can be found in the help section of your browser.

We have no control over whether and which cookies Facebook sets via our Instagram page and how this data is processed.

The processing of your data when you contact us or interact with us via our Instagram page is based on our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f) GDPR. Our overriding legitimate interest lies in contacting and communicating with our prospective customers and responding to their specific inquiries. If your message is aimed at concluding a contract or concerns matters relating to the performance of an existing contractual relationship, the legal basis for processing is also Art. 6 para. 1 sentence 1 lit. b) GDPR.

LinkedIn is a service of LinkedIn Corporation, 1000 W Maude Ave, Sunnyvale, CA, 94085-2810 USA. The responsible entity for users in the EU, the European Economic Area, and Switzerland is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. We expressly point out that LinkedIn, as the data controller, collects personal data from users when they visit our page, including through the use of cookies. Such data collection by LinkedIn can also occur for visitors to our page who are not registered with or logged into LinkedIn. We have no influence on the processing and further use of this data, as LinkedIn alone determines the processing. We have no insight into the extent, location, or duration of data storage, nor can we verify how the data is linked and analyzed, or to whom it is disclosed. We also have no insight into or influence over data retention periods, i.e., whether and to what extent these periods are observed. If you are a LinkedIn member and logged into your LinkedIn account, LinkedIn can associate your visit to our site with your user profile.
Information about LinkedIn's data collection and further processing of personal data can be found in LinkedIn's privacy policy:
https://www.linkedin.com/legal/privacy-policy

LinkedIn Social Network - We are jointly responsible with LinkedIn Ireland Unlimited Company for collecting (but not further processing) visitor data used to generate "Page Insights" (statistics) for our LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as their actions. Details about the devices used are also collected, such as IP addresses, operating system, browser type, language settings, and cookie data, along with information from user profiles, such as job title, country, industry, hierarchical level, company size, and employment status.

We have entered into a specific agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum) which, in particular, regulates the security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of data subjects (i.e., users can, for example, submit requests for access or erasure directly to LinkedIn). The rights of users (in particular the right to access, erasure, objection, and to lodge a complaint with the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint controllership is limited to the collection and transfer of data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transfer of data to its parent company, LinkedIn Corporation, in the USA.

Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); basis for third-country transfers: Data Privacy Framework (DPF), standard contractual clauses (https://legal.linkedin.com/dpa). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .

Facebook

Profiles within the social network Facebook – The controller, together with Meta Platforms Ireland Limited, is responsible for the collection and transmission of data from visitors to our Facebook page (“Fanpage”). This includes, in particular, information about user behavior (e.g., viewed or interacted-with content, actions performed) as well as device information (e.g., IP address, operating system, browser type, language settings, cookie data). Further details can be found in the Facebook Data Policy:
https://www.facebook.com/privacy/policy/
Facebook also uses this data to provide us with statistical analyses via the "Page Insights" service, which reveal how people interact with our page and its content. This is based on an agreement with Facebook ("Information on Page Insights": https://www.facebook.com/legal/terms/page_controller_addendum ), which, among other things, regulates security measures and the exercise of data subject rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore direct requests for information or deletion directly to Facebook. The rights of users (in particular, access, deletion, objection, and lodging a complaint with a supervisory authority) remain unaffected. Joint responsibility is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited is solely responsible for further processing, including any potential transfer to Meta Platforms Inc. in the USA. Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com ; Privacy policy: https://www.facebook.com/privacy/policy/ . Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses ( https://www.facebook.com/legal/EU_data_transfer_addendum ).

YouTube

Social network and video platform;
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy policy: https://policies.google.com/privacy ; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: https://myadcenter.google.com/personalizationoff .

Plugins and Tools

YouTube

This website embeds videos from YouTube. The website is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites that includes embedded YouTube videos, a connection is established to YouTube's servers. This informs the YouTube server which of our pages you have visited.

Furthermore, YouTube may store various cookies on your device or use similar technologies for recognition (e.g., device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to compile video statistics, improve user-friendliness, and prevent fraud. The collected data is also processed within the Google advertising network.

If you are logged into your YouTube account, you are allowing YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in our legitimate interest in presenting our online content in an appealing way. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telemedia Act (TMG), insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDG. Consent can be withdrawn at any time.

Further information on how user data is handled can be found in YouTube's privacy policy at:
https://policies.google.com/privacy?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link:
https://www.dataprivacyframework.gov/participant/5780.

eCommerce and payment providers

Processing of customer and contract data

We collect, process, and use personal customer and contract data to establish, define the content of, and modify our contractual relationships. We collect, process, and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to access the service or for billing purposes. The legal basis for this is Article 6(1)(b) GDPR. The collected customer data will be deleted after completion of the order or termination of the business relationship and expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.

Data transfer during contract conclusion for online shops, retailers and shipping companies

When you order goods from us, we share your personal data with the transport company responsible for delivery and the payment service provider handling your payment. Only the data required by each service provider to fulfill their task will be shared. The legal basis for this is Article 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or for taking steps prior to entering into a contract. If you have given your consent in accordance with Article 6(1)(a) GDPR, we will share your email address with the transport company responsible for delivery so that they can inform you about the shipping status of your order via email; you can withdraw this consent at any time.

Payment services

We integrate payment services from third-party companies on our website. When you make a purchase with us, your payment data (e.g., name, payment amount, bank account details, credit card number) is processed by the payment service provider for the purpose of payment processing. The respective terms and conditions and privacy policies of the respective providers apply to these transactions. The use of these payment service providers is based on Article 6(1)(b) GDPR (contractual necessity) and in the interest of ensuring the smoothest, most convenient, and most secure payment process possible (Article 6(1)(f) GDPR). Where your consent is requested for specific actions, Article 6(1)(a) GDPR serves as the legal basis for data processing; consent can be withdrawn at any time for the future.

We use the following payment services/payment providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal"). Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses.
Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.
For details, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The payment service provider is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA.
Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/.

Instant bank transfer

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter referred to as "Sofort GmbH"). Using the "Sofortüberweisung" (instant bank transfer) method, we receive real-time payment confirmation from Sofort GmbH and can immediately begin fulfilling our obligations.
If you have chosen the "Sofortüberweisung" payment method, you will submit your PIN and a valid TAN to Sofort GmbH, which they will use to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and executes the transfer to us using the TAN you provided. They then immediately send us a transaction confirmation. After logging in, your transactions, overdraft limit, and the existence and balances of any other accounts you may have are also automatically checked. In addition to your PIN and TAN, the payment details you enter and your personal data are also transmitted to Sofort GmbH. The personal data we collect includes your first and last name, address, telephone number(s), email address, IP address, and any other data required for payment processing. This data is necessary to verify your identity beyond doubt and to prevent fraud. For details on paying with Sofortüberweisung (instant bank transfer), please see the following link: https://www.klarna.com/sofort/.

Mollie

The provider of this payment service is Mollie BV, Keizersgracht 126, 1015CW Amsterdam, Netherlands (hereinafter "Mollie").
Mollie allows us to integrate various payment methods into our website.
For details, please see Mollie's privacy policy: https://www.mollie.com/de/privacy.

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter referred to as “Mastercard”).
Mastercard may transfer data to its parent company in the USA. This data transfer to the USA is based on Mastercard's Binding Corporate Rules.
Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter referred to as “VISA”).
The UK is considered a safe third country with regard to data protection. This means that the UK has a level of data protection equivalent to that of the European Union. VISA may transfer data to its parent company in the USA. This data transfer to the USA is based on the EU Commission's Standard Contractual Clauses.

Details can be found here:
https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zuzustandigkeitsfragen-fur-den-ewr.html.

For further information, please refer to VISA's privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

Own services

Handling of applicant data

We offer you the opportunity to apply to us (e.g., by email, post, or via our online application form). Below, we inform you about the scope, purpose, and use of your personal data collected during the application process.
We assure you that the collection, processing, and use of your data will be carried out in accordance with applicable data protection law and all other legal provisions, and that your data will be treated with strict confidentiality.

Scope and purpose of data collection

When you submit an application to us, we process your associated personal data (e.g., contact and communication data, application documents, notes from job interviews, etc.) to the extent necessary for deciding whether to establish an employment relationship. The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) (initiation of an employment relationship), Article 6 Paragraph 1 Letter b of the GDPR (general contract initiation) , and – if you have given your consent – Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time. Within our company, your personal data will only be shared with individuals involved in processing your application.

If your application is successful, the data you have submitted will be stored in our data processing systems on the basis of Section 26 BDSG and Article 6 Paragraph 1 Letter b GDPR for the purpose of carrying out the employment relationship.

Data retention period

If we are unable to offer you a position, you decline a job offer, or you withdraw your application, we reserve the right to retain the data you submitted for up to six months from the conclusion of the application process (rejection or withdrawal of the application) based on our legitimate interests (Art. 6 para. 1 lit. f GDPR). After this period, the data will be deleted and any physical application documents destroyed. This retention serves, in particular, as evidence in the event of legal proceedings. If it becomes apparent that the data will be required after the six-month period (e.g., due to threatened or pending legal proceedings), deletion will only occur once the purpose for the extended retention no longer applies.

Longer storage may also take place if you have given your consent (Art. 6 para. 1 lit. a GDPR) or if statutory retention obligations preclude deletion.